This campaign was aimed at celebrating Zulily’s favorite customer, Mom. Rather than running it for only one day, we celebrated a whole month of Mom. I developed the visuals and worked with the creative team to make the event extra special. When it was all said and done, we created the single highest-performing campaign in the company’s history. The following images are the final assets for the first phase of the custom shop I designed.
May 2021 

Below, you'll find various logo treatments I designed for the shop. Initially, I collaborated with the marketing team to experiment with different shop titles to help them decide on the event's name. Once we settled on a name, I explored several typefaces and text arrangements, leading to the creation of the final mark.

Here are some before-and-after shots of images I edited.

The second phase was centered on showcasing additional products for moms while retaining the same visual style and introducing new and refreshed content.
April 2021